“This is the story of how ordinary people made extraordinary things a lifestyle,” says a newly released promotional video launched by the ICA.

In three minutes, the video explains how the ICA plays a key role in connecting cooperatives around the world, advocating for the interests and successes of cooperatives worldwide and collaborating with global and regional institutions to promote the model.

The video has been produced by Bruna, a worker cooperative from Barcelona, Spain, specialising in filmmaking.

Watch it here:-